Could the customary Google search be nearing its demise?
When you look for something on Google, you'll find numerous web links. However, this traditional method is being challenged by artificial intelligence (AI) as it can offer more than just a list of websites. Google is responding by enhancing its search engine and services with AI to meet this threat to its business model.
At the Google I/O developer conference, CEO Sundar Pichai announced that AI-generated summaries of search results will be accessible to all users in the US, with other countries set to follow. The AI model called Gemini has already been tested on two billion users.
The goal is for users to search only once, as Liz Reid from the search department mentioned, "We'll do the Googling for you." Users can now enter multiple questions in one search query, like finding Pilates studios in Boston, directions to get there, and booking a timeslot.
AI start-ups are pushing Google by providing users with quick answers instead of links. This shift in search behavior could endanger Google's primary business model, which relies on ad revenue from links placed next to search results.
Yet, competing AI companies like Perplexity AI have yet to seriously challenge Google's dominance. Google responded by introducing a feature that allows users to search the web just by circling an object in a picture or words on their phone screens. With these new features, Google is moving beyond the concept of valuable connections.
"Google Search is generative AI in line with human curiosity," explained Pichai. Even if you feed it a broken record player, the AI will find solutions.
The AI-focused Google Search will first launch in English in the United States, with Europe and Germany expected to join "in the foreseeable future." Pichai highlighted Google's long-term investment in AI, stating, "We've been working on AI for over a decade." The potential is enormous, as Google continues to develop the "context window," allowing AI models to process and analyze more information simultaneously.
Google is also investing in "AI agents," or assistants that can carry out multi-step tasks. These agents could perform return processes or manage re-registrations during house relocations, automatically searching for useful addresses in the new neighborhood. Pichai showcased how the software can now search for all images related to a child's swimming progress from a personal photo collection.
The day before, OpenAI raised the bar with a ChatGPT version free-flowing in conversations and discerning users' emotions. Google has been experimenting with AI software for years, but ChatGPT's chatbot surpassed its offering when it entered the market. On Tuesday, Google demonstrated a version of its AI called "Project Astra" that can converse seamlessly and recognize objects via a smartphone camera.
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- Technology groups in the USA are developing chatbots that could pose a threat to Google's dominance in search engines, as they provide quick answers instead of links.
- At the Google I/O conference, Google announced that it would make AI-generated summaries of search results available to all users in the USA, using its AI model called Gemini, which has been tested on over two billion users.
- European technology groups are also investing in artificial intelligence and AI agents, which could potentially challenge Google's primary business model, as they can perform multi-step tasks, such as searching for useful addresses during house relocations.
- AI start-ups in Europe are developing chatbots that are similar to Google's Project Astra, which can converse seamlessly and recognize objects via a smartphone camera, indicating a growing competition in the AI-focused search engine market.
Source: www.ntv.de
